The Blog

Okay, so we’re yet to get our mits on an iPhone ourselves, but follow this links to see what learn10 would look like on iPhone:

http://iphonetester.com/?url=http://www.learnitwidget.com

Unfortunately, this is not what you see if you get learn10 from the Apple iPhone directory. We submitted our upgraded app ages ago, and have had no clue about how long it will take to add the contemporary version of Learn10 to the Apple iPhone directory. It’s interesting to go back and see the first version of Learn10.  It really has improved… and we have a new release imminently!

UPDATE:

Good news! The apple directory now has the latest version of Learn10:
http://www.apple.com/webapps/travel/learnitlists.html

As you know, we are seeking brand sponsors for learn10. A brand sponsor would have the following options:

• Brand appropriate colours & design of the widget surface (skin & style)
• Learn tab (homepage ) text advert or static 234×60 advert - (no moving images)
• Listen tab - introduction sound from the speaking avatar allowing free use of this service to users. Blue space behind the speaking avatar as well.
• Speak tab InCall advert - allowing free use of this service to users

Some examples of what sponsored content might look/sound like:

Sponsored avatars can be produced from any photograph, so can tie in closely with personality based advertising campaigns:

We will also be able to offer ‘widgety ads’ - these are any format of online advertising containing brand sponsorship and learn10 content. The advert will show learn10 content to anyone who is a learn10 member. To anyone else, it can look like an ordinary advert. Widgety ads will be available via our affiliate scheme:

Today I have been thinking about link strategies - mainly because I need to add a paragraph about it for my mini case study on web 2.0 marketing for Chris Fill.

As well as looking at your web site content in terms of key words, spider bots will follow links to and from your website. If there are a lot of links, then this may influence your position on search engines. Unscrupulous e-marketers simply spam many different sites with irrelevant comments along with a link to their site. Luckily, as the logarithms used by search engines increase in sophistication, this technique becomes less effective.

Used intelligently, links can enhance brand values and the visitor experience. Many blogs encourage meaningful discussion by allowing comments and trackbacks (a link to a page which references an article), as well as link exchanges with other like-minded bloggers.

Our first spikes (when we had a rush of new registrations on version 1 of the learnit widget) were when we were written about on Mashable and Jane’s E-learning pick of the day. I have used the trackback facility on these sites, so if you now visit the links - you should be able to see a trackback to this article.