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The Blog

Link strategies

May 3rd, 2008

Today I have been thinking about link strategies - mainly because I need to add a paragraph about it for my mini case study on web 2.0 marketing for Chris Fill.

As well as looking at your web site content in terms of key words, spider bots will follow links to and from your website. If there are a lot of links, then this may influence your position on search engines. Unscrupulous e-marketers simply spam many different sites with irrelevant comments along with a link to their site. Luckily, as the logarithms used by search engines increase in sophistication, this technique becomes less effective.

Used intelligently, links can enhance brand values and the visitor experience. Many blogs encourage meaningful discussion by allowing comments and trackbacks (a link to a page which references an article), as well as link exchanges with other like-minded bloggers.

Our first spikes (when we had a rush of new registrations on version 1 of the learnit widget) were when we were written about on Mashable and Jane’s E-learning pick of the day. I have used the trackback facility on these sites, so if you now visit the links - you should be able to see a trackback to this article.

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