Learnit is all one word. It is not Learn it, it isn’t LearnIt and it certainly isn’t learnIT. This is an important differentiation, not only to preserve us from stepping on the toes of other educational brands, but also to give us a standing start when we search on Google. Combine Learnit with the word lists and we have an original brand. An invented word means that you can track your web penetration easily. Now we’re up to 526 mentions on a Google search.
UPDATE: As of January 2009 we have re-branded to Learn10. Learnitlists.com was fine in written form, however in most communications we abbreviated it to just learnit. Unfortunately, many people are using ‘learnit’ to stand for Learn I.T. and the web domain learn.it is currently in the process of legal wrangling in which we do not want to be involved.
Learn10 was chosen because of the Ronseal effect (ie it does what it says on the tin). We also wanted a name that was easy to remember - many people struggle to recall the URL of good sites they have visited only a few times because the company name is a new word or a peculiar spelling.
